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Size & fit

Written for the boutique owner and the buyer building a size run — not for a shopper looking for one dress.

The problem this section solves

S, M, L and XL are not standardised between countries, between factories or even between styles from the same factory. A buyer who orders by letter size is guessing, and the cost of guessing wrong is a shipment that fits nobody and a returns problem in a market where returns are expensive.

The alternative is to order by garment measurement: a length, a bust, a sleeve, a shoulder. Those numbers mean the same thing everywhere.

What each guide covers

  • Abaya size guide — length numbers, how to measure, ordering by height or by body size
  • Plus size abaya — beyond standard runs, and why grading matters more than scaling up
  • Tall abaya — sleeve and body length for taller customers, so the cuff does not end at the wrist
  • Custom sizing — buyer-supplied measurements, and how they are checked before bulk starts

Frequently asked questions

By body size, with length chosen from the length guide. Height tells you where the hem falls; it does not tell you whether the abaya will close or drape properly across the shoulders and bust.

Enough to cover the middle of your market properly rather than the whole range thinly. A working approach is to start with the two or three sizes that cover most of your customers and extend once you have sell-through data.

Yes. Garment measurement charts are provided per style, and they refer to the garment rather than to a body type, so they can be checked with a tape measure on arrival.

Planning your next modest fashion collection?

Tell us these seven things and we can come back with a workable sourcing plan instead of a price list.

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